WordPress Image Optimization Plugins Compared – Imagify Vs ShortPixel Vs Smush

In this video to talk about 1 Surefire Way to increase the speed of your website and that's good to be through image compression and technically this is kind of an update video one of the first early videos on this channel I talked about this topic and woe has so much changed since then everything's gotten better easier in every single way hi my name is Adam from WPCraftercom were I make WordPress tutorials for non-tech and if you're new here consider clicking on the subscribe button if you don't want to miss a thing click on the little bell anything I talk about will be linked in the video description box down below were talking about image compression right now and that is going to make in the size of the images that you upload to your website a lot smaller now what you may or may not realize is when you upload an image there's tons of details in there that really doesn't come out when someone watches or views your website there's a lot of details in there that can be kind of shaved down a bit to make the size of the images smaller therefore when someone visits your page it has to require less downloading of content from your Webhost and this is what makes it faster now when I made that video Association might've been 2 1/2 years ago now it was basically this was the only service available crack in

I owe and I'm pretty much made it about this now there are desktop application tools that you can run your images through but they're not as good as and they're definitely not as convenient as the services that I meant to show you in this video I forgot anyone besides early on you can get this all done for free so don't think that this is on this going to cost you but is gonna be massive huge benefits so this was what I made that video on crack in and they did have a web of WordPress plug-in that automated things but it was so you had to have the paid service I was showed basically people how to use the free web interface) you and actually this is how I compress my images for maybe two or three years when this was really the only show in town but since then there are many many ways to do this so if you go to WordPressorg and you do a search for image compress compression urine to see all these options some are good and there's a few that probably aren't that good song to go over a couple of them that I have personal experience with in this video so the first one that you see is Smush analysis must use to I think the history as they used to be owned by Yahoo and then Yahoo abandoned it and then WP EMU dev picked it up and they have this free version but you you don't want to use it let me just get that out there right now this is one of those models where you get the plug-in it doesn't give you the full benefits of image compression unless you pay I think it's like 500 bucks a year which is in saying if you just want image compression so I would definitely urge you to avoid a Smush it will compress your images but it won't merely do as good of a job as the other tools because there's different levels of compression so that is one of them here is that you can see his it's been and downloaded a ton of times but don't look at that and say hmmm this is the best it's been downloaded to monetize because this is really the first plug and that did this most of this these installations were before so it was taken over by WP and you dev and they put a really high price tag on it so this is definitely one to skip I have personally used it but there's better stuff out there right now I want to talk about what's currently on my website in its image of finite image Optimizer now what's nice about this is it's actually built by the same folks that make WP rocket which is by far in my opinion the best WordPress caching plug-in that you can get for your website it happens to be what I use on all of my websites now what you see all these plug-ins have a business model behind it so what happens is the compression doesn't happen on your web hosting account the images gets pushed to their servers were all the magic happens and then the optimize image gets sent back you really don't want the compression happening on your servers is just not a good thing so all of these are kind of software and services now you're gonna see they have free tears and I want to say that Imagify probably in my opinion has the most generous free tear that is going to probably cover the vast majority of people that have a WordPress based website so essentially what they're going to give you I think it's 30 MB of image compression per month I'll have to double check on that I forget I have been using this and is actually on W Is 25 MB of images per month for free that they're going to compress so if you put this on your website anything in the future what happens when you upload the image it just got a compressive for you and it's going to start chipping away at that amount right there the 25 MB so this is Imagify they do have plans if you want more capacity more compressions so you can subscribe to a monthly plan or you can make a one time payment so this is Imagify I've been using it it is fantastic and I would really say that the vast majority of people all you need to do is install Imagify and let it do its work now what's going to happen when you downloaded you're going to set it to exit out loud downloaded in this video and images show you next I want to show you ShortPixel there's a reason why am showing you ShortPixel right now number one there actually pretty fantastic just like Imagify your all of these Imagify and ShortPixel pixels the ones that I carefully said short pickles know this is short pixel not ShortPixel's or pickles oh I guess it's hilarious okay ShortPixel all of these services they I guess I get him to believe I totally lost my train of thought after saving ShortPixel anyways sort pixel there's a reason why I'm talking about short pixel and that's because there is a special deal going on with it right now now they have a free tear as well Amish install this and show you this in this video as well maybe I just need the slowdown I'm talking a little too fast today so what they do is they are going to let wears a command show me your limitation here I think it's 100 actually healing to go to their website all right they give you 100 free image compressions per month it's not the size of the images it's the quantity of images so that's how Imagify is going to be different than a ShortPixel now with the problem the reason why I don't like this way of charging is because hundred free images what people realize is when you upload an image to WordPress depending on your theme in your plug-ins WordPress makes like 10 different versions of it it might be five versions might be 15 versions might be 10 versions but multiple versions of an image based on different sizes are get to be created so when you when you upload your image all of those aversions are gonna be counted against this so you might be thinking 100 images but it's really is is so saved every time you upload an image WordPress makes 10 versions of it it's really only 10 images per month on how you experience images so I kinda don't like that but right now there is a limited deal going on on AppSumo for short pixel size matters and right here at the time of making this recording there's only 2500 of them left so essentially for 25 bucks not per month just 25 bucks a lifetime account you're going to get access to the short plan 5000 images per month and it's five bucks a month of your to buy it straight on their website you can uses on multiple websites by the way none of these are locked in the one website you can use if you have clients use it on theirs and all I kind of stuff so right here getting 5000 images and instead of being five bucks a month you're just paying 25 bucks and you have a lifetime account now it's also nice is I think this deal is stackable so if 5000 wasn't enough and you wanted 10,000 you can buy to these and stack it together AppSumo a lot of times has these stacking options I think it says right here stack codes to increase limits on a single account alright let's go ahead and install some of these options here so first I want to install and show you Imagify just show you the settings panel some to go to plug-ins add new all these plug-ins are in the WordPress repository so you can just go to plug-ins add new and do a quick search and it will come right up so here's Imagify and you know they got 90,000 installations one of those is WPCraftercom however I do kinda like the idea of having will larger allocations of images with ShortPixel so I'm probably gonna pick that up so go ahead and click on activate now all of these is since it's a software as a service they're going to kinda make you sign up on their website to get something called an API key so you can see with Imagify right when I activated it shows me these three steps right here so first I need to click here to sign up and get an account and then I may get an API key I'm in a click here to copy to put it in the plug-in and then start configuring things so let me go ahead and see if you let me go to settings without that because I want to do that in this video it'll just take up too much time okay it's not let me do that someone at Creighton account real quick write actually just log into my existing account so you can actually see my usage right here on the top right it shows I've used the 17 MB this And remember I was saying that what happens is you get the 25 MB and it's going to be good for most people so you can see I have that but I also have an allocation of 525 actually saying that's how much I've used 525 MB since I've had it that's pretty huge so I just need to click on API integration and here is my APIs on a copy that into my clipboard and then when I go back here and I'm in a pace that in and I'm in a click on save changes and so what's it's going to do is get a take my API and it's going to check it and so here I am with the settings so all of these are to have these optimization level settings and is so there's normal this is normal optimization is what you get with WP Smush aggressive is going to it's can it not even be noticeable to the naked eye old trauma though with them is if there is a little bit of pixilated pixelation that's going to happen I personally noticed so I think play safe and go aggressive on it and then you have these other options right here to auto optimize images on upload so right when you upload your image bam it's cannot optimize it so when you upload there might be a little bit of a momentary slow down because now WordPress's taking your image sending it to their server it's getting optimized and coming back might be a little bit of a slow down their backup original images this would be wise to do now here's an interesting option but could be dangerous re-size larger images one thing people do is say you want to background hero imaging you see this cool landscape picture on a stock photography website and you download it and you don't change the name you don't change the size you're just uploading that sucker right in the WordPress what happens is it's about the the size the dimensions of the image are usually about three times or four times larger than you actually need and of course it's like three or 4 MB in size and it's going to kill the speed of your website you could probably be safe to enable this re-size larger images so typically what I do is when I have a hero background image I usually resize it to 1800 pixels wide so you could be safe in doing that putting in 1600 so if you put upload an image that's three times the size of Bam not only is a GNU change the way the image looks to make it smaller it's also going to reduce the physical size of the image both are actually good right here is XF data you actually want to eat and to have that stripped out if you take a picture with your iPhone it puts this exit exit if I'm saying it wrong data in there like coordinates two from where the picture was taken you probably for privacy reasons do not want that in their IQ check this it'll keep it so it's up to you now this is one of things I like about Imagify is right here you can choose which image is that your WordPress theme and plug-in are making versions of that you want to optimize so right here you can see this site that I installed this on makes a thumbnail image with these dimensions and all of these other ones so I'm gonna leave those checks but that's what I was talking about when I was talking about this short pixel okay in here if you wanted to have it in the admin bar I usually uncheck that because I don't like it and then you could just go to save changes and then what you would want to do is go to the vocal optimizer it's gonna look at your entire media library and start optimizing them all based upon what you put in here and it's going to take a little bit of time so I'm just gonna save changes because I don't actually want to do that but what you could do is you can easily it's easy so I go to media now we have this bulk optimization option there and that's the Imagify right here and I can literally Imagify them all click this button bands can go through every image and it's going to go ahead and compress them oh I'm actually seeing another limitation of the free version here's is all images greater than 2 MB you have to have a paid plan so if you can use Imagify just make sure if you're uploading an image it's under 2 MB or just manually reduce the dimensions to get it under 2 MB I didn't actually realize that but you really should be uploading images larger than 2 MB anyway all right, go ahead and deactivate this and I'm going to install the short pixel I actually should have an API for them as well because I did use them in the past so my go to plug-ins add new and I'll search for it here it is and they are right behind Imagify with 50,000 active installations let's go ahead and install and activate ShortPixel and see what the onboarding experiences like for that so just like Imagify puts its own settings panel in the back and right there underneath the settings and it's also underneath media good to add the bulk loops there is bulk ShortPixel so that's where you would go and archive everything from the past so I see so it's saying here if you don't have an API key okay but put it that email doesn't actually go to me but let's request an API key I'm unfortunately thinking up there it is it just popped in API key in there and I can just go ahead and click on validate that is actually a lot easier than it is with Imagify with Imagify yet to go to their website and do a bunch of things but was ShortPixel I didn't have to leave the the plug-in I really like that a lot alright so here is the different compression options so we have a lossy glossy and lossless so they're recommending using a lossy and I recommend that his wealth can be the highest compression if you're looking under the image under a microscope you're going to see some minor you might see some minor things but it be really hard to point out or to notice with the naked eye so they don't have that old truck setting that you saw in Imagify with the Ola but I but I I will tell you that old that ultra option will deteriorate to the visual quality of your images I've I've seen that from personal experience sorry to go glossy also include thumbnails okay so thumbnails is so you saw with the other plug-in it was showing you all the different variations and you can choose this it doesn't show you them individually just says you want to optimize those thumbnails we will definitely have to say yes image backup that's cool remove X if we want to do that here is that same setting resize larger images I do think this is a good to do you probably wouldn't want this option you would probably want this option right here and you might want to put in like 1600 or something like that actually you have to be careful with this setting I think this is right right here but will deftly want to read more okay so let's take a look at the advanced settings here so there is additional media folders while I'm already seeing a ton more options in ShortPixel that I really wasn't aware was here that will give you more fine control over how your images are actually optimized so it actually will convert P&G to JPEG that's actually very good unless it's something that you need transparency when it says right here at transparency will not be converted all my gosh okay Webb P versions wow this is amazing optimize retina images optimize PDFs wow this does I have whole lot more than what I just saw on Imagify okay and here's an optimize it when you uploaded while that's pretty amazing what's this process and front end all at this is if a user uploads an image so for me on my website I have a user form and if someone uploads an image here's your stats here's your resources'85 Little affiliate links which is fine all right but it's fine just because it's hidden I think it's kind of tacky though anyways so then we would just go here to media and bull ShortPixel and right here we can go ahead and click this button here now remember I was saying that you have these multiple versions of images on your website so it says right here on my website I only have 37 images but there is 52 thumbnails that were created based upon those images and so I click on here it's going to start optimizing 89 images even though I have 37 sleds how that whole thing works for you have these thumbnail images so I'm I can actually do this right now but I do want to go back here and say you know what I actually think I'm going to buy this because I do want to have more control over how my images get optimized 25 bucks is actually really good deal considering I can use this on client websites or multiple websites so you want to check this out just go to WPCrafter

com/ShortPixel and if you use any of these solutions I like to hear from your experience in the comments section down below like I said all three of the ones I talked about X I talked about for I showed you crack and I personally use them all for extended periods of time only I didn't like about ShortPixel was this small like that it was very limited only hundred images a month but for this I like to to have the additional control over what gets optimized so for me I think it would be absolutely worth it so these are the options for you I think most people are going to be fine with Imagify if you want more control and you want more images that you can compress a few have clients and stuff like that this is probably good to be a better bet for you going with this ShortPixel whether there still any available or not going this route I think I'm in a pickup one I don't think I need to I'll probably pick up one of these 5000 images per month is probably a sweet spot for me and what I need so share your experiences in the comment section down will sorry for making this video long I hope you got a couple laughs and giggles out of it for my mispronunciations but I enjoy making these videos for you thank you for watching these videos and I'll see you in the next video

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