So machst du WordPress DSGVO konform #2 Plugins, Tracking und Optins

Hey! Welcome to the second part of the three-part series "How do I do my WordPress DSGVO compliant "In the first part we looked at what has it at all with the DSGVO on itself, what are personal data and why do I have to customize WordPress or my website? Among other things, we look at what is collected for data and How to implement a customized privacy policy

Now in the second part we go a little deeper into the matter It's about Plugins and content delivery networks and commenting functions and and and Everything you have to consider here And in the third part, by the way, it's about the outside, the exterior of the Front WordPress so to say, what you have left have to pay attention If you're not too technical, that's it the right tutorial for you

Just step by step, that's all do what I show here And then you'll just put that on In this Meaning, if questions arise and then ask me in the comments and think then to subscribe to the channel and always up to date for new videos to stay Let's get started! Plugins are such a thing in WordPress, with all of them stand and fall, sometimes they become agony, sometimes they are really helpful Fact is plugins are third party modules and the have their own rules

And quite frankly, they are not shying always about whether they comply with all laws, because not all laws they affect This mainly affects American plugins or foreign ones Plugins that do not have the resources and the know-how, the capacity, because now with all the world-wide rules to be the choir That's why an exchange has to be made here right now many plugins that you may have in use And they often fall under that very handy plugins, such as chatpack That's one WordPress plugin

But this sends an extremely large amount of data, personal data American server That's it out again Or anti no, not anti spam bee, that's the solution

Akismet – that's an anti You can also forget Spam Tool Here is the variant Antispam Bee too use There are a few more, a number of others Plugins and I show them now on my test installation, why you this should use I have here a small overview of plugins that you without Can use concerns And I'll tell you briefly which of these replace

It is also important: if you use plugins, such as social share Plugins, then they are often illegal and not to use This applies, for example, to Add to Share or DW's monarch and most other tools or the Discuss Commenting System – they automatically send personal data to their servers and therefore you can not use them So here's a short list of those Plugins that you can use From Anti Spam Bee instead of Akismet and for a privacy-compliant social sharing, you can use the Shariff wrapper, that is really on it, there it is also in accordance with the data protection basic regulation If you still continue on your page user-friendly and privacy-compliant statistics for WordPress – Statify

Later in the video, I'll show you how you Google Analytics adjusted accordingly, so that you also comply with data protection Collect data And quite important is the use of one alternative system for displaying comment images, by the people There yes, most Grawatar use That's actually pretty much state on the Kind at WordPress You can not use that anymore

This is unfortunately possible no more That's why you can use this plugin – WP User Avatar And you But you have to do something else, so you really too are privacy-compliant, and that you go to Settings – Discussion and you have to turn off the standard in WordPress, that he is on this Gravatar Service accesses Short to Gravatar, if you do not know what that is if you have you ever wondered how WordPress manages to comment on the face of Invite commentator over there

This is about Gravatar There you deposit in the background on Gravatarcom a picture of yourself and then that loads purely But that is not possible anymore That's why you have to change this here, on User Avatar or you can do it the same way Disable, depending on how you want that

It just depends on you Then I press "Save" and continue Next, let's take a look at how it behaves with CDNs What is now? CDN, if you do not know that CDN stands for Content Delivery Network

The idea is quite simple: all your data from the WordPress installation are on a server And this server is physical Where? For example in Frankfurt If somebody gets your website from South Uzbekistan, then this is a long way to this server to Frankfurt therefore Content Delivery Networks start and relocate your data to the website all sorts of servers and interfaces around the world, so the Loading times are shortened

And that's where the problem is, why it's mostly then just with the DSGVO is not so compliant: the data that you collect, the are collected somewhere, they are suddenly on Zick servers and not just one So what should be done here? The fact is, if you use a CDN, then there are two ways in which you actually do it can do or two things that you have to pay attention The first: you have to get away from it foreign content delivery networks, such as the universally popular Cloud flair Unfortunately that will not work anymore A Alternative to this is that you use server-side caching, server-side CDN using

A provider to which I aim very strongly and with whom I all my customer projects, is there Raidbox This is a premium hoster Germany The link is here If you go over it, by the way, get I get an affiliate commission, but it will not be expensive for you I've been using Raidbox for more than a year now

So I put all my customer projects on the Raidbox servers and have them here quasi server-side caching and a few cool other features that it gives me allow you to be immediately compliant with data protection What that is exactly, I'll tell you later Part of this video But that is a very very practical variant and very very simple way how to keep your pages fast, safe and clean and do not depend on foreign CDNs By going on European premium server sets OK

Now we have already looked at a lot About how to make your WordPress page DSGVO compliant I would now Interested and write me in the comments, how are you currently in process? Are there any questions left? Or is it all clear? Because only in the second part of this video we go a little deeper into the matter There There are also a few things that you need to adjust now, where there is a little bit of that Code works But otherwise it's all very easy

So write me in the Comments, how do you like the video currently? Are there any questions? Is still something open? And then let me know I look at every comment and will then answer him accordingly A very handy feature of WordPress and the commenting feature is yes, that you will automatically be notified of the comments when new Feedback on your own comment That leads to the fact that the Readers, the commentaries come back again and again and a discussion arises Problematic, so that one such Notification at all is what is necessary, you already guessed it, it Personal data must be disclosed

Yeah! But since it always happens by default, that's because you're an e-mail Address specified That has to change now, just because you have one E-mail adresses, that does not mean from the DSGVO that one there automatically send someone an e-mail That's not how it works And so I'll show you what you need to do now to fix it And how This then affects your WordPress page

So that your users really can consciously choose to be notified in case of comments you need the plugin Subscribe to Double-Opt-In Comments Just download it and activate it And now I'll show you a blog article No, it does not come through Where is he? I agree Here he is

A very very subtle blog article that "subscribe to Channel "and here you see the comment function, which is something has changed With all the important things, you know that already But that's new now " Comments by e-mail "Zack! Since I have Double Opt-in Da I also have the privacy policy a user really needs to agree if you send him an e-mail Notification

That's how easy it is Next Let's take a look at how to install your cookie banner What yes Cookie Banner? Yes, exactly The This is annoying thing that comes up when you first look at a page is, then distributed to you across the half screen, telling: hey, we use cookies We track data

And if you keep using this page, then Do you agree with that? Yeah! That's exactly the thing We need that now And most of them already have it used by default But if it's not like that yet, then I'll show it you, how you can solve this quite comfortably, so that you also have these requirements fulfill I am here in the dashboard of my customized software Data protection

I told you in the beginning of the video, I'm going to put it on a software called You Bender I can really recommend that Costs very little And you can really legally compliant privacy statements do Link to this can also be found here in Video and in the description

The practical thing about the tool is: it does not just the privacy policy based on how you collect data, but you can also generate this cookie banner automatically let, that means you have 2 in one here You just click on it and then a new window opens And there are all sorts of things here, so to speak But then You can enter this here, this banner content management This is the code you need

You just copy that and then it will be pasted over the WordPress website directly or via the Tag Manager And how it works, I'll show you that right now, and I'll go here for my day manager Day Manager short, if you do not know what that is The tag manager of Google allows you to easily insert new code sections into a website without you on the WordPress site itself have to formula and how does it work? You go on Tags and in the meantime you can copy that Okay, so, then you go to New, then we call that now Cookie Banner and then we go to custom html

Here we insert the code and then we need another trigger That is, when should this be triggered Triggered means activated And we want of course have it on all sides And yes, that's the whole thing

Then we click Save And finally we just have to have that day (that 's the name of the day) Jargon), we have to send that to our site And I'm not writing anything in there now And then that's activated Should you do that Tag managers do not work with you, here is a very clear recommendation: Do that, how it works is quite simple, works like a similar one Google Analytics account

If you also explained, I will not go now Alternatively, you can of course this code directly to your Install WordPress page I recommend you though, if you already have such code Snippet works, then Google's Tag Manager is the means to Choice It facilitates maintenance, management and the insertion of new codes And we will need it now for the Adaptation of Google Analytics code

But that was it, you do that, so Do you implement a cookie banner for your website? I'm here in an Active Campaign account with a very complete one simple form, where the e-mail addresses are collected here This form will then be embedded on a web page There are a lot of things over here at Active Campaign Among other things, what happens when a form is sent But especially the form actions

And subscribe to subscribe here small gear, opt-in options And here you can just opt-in Confirmation and which confirmation action has to happen there at all And what the opt-in e-mail must look like And we'll see each other very briefly now at For very important in this opt-in confirmation e-mail – there may be no Be kind of advertising inside

This is really just about the confirmation of the Sign up for the newsletter There must be no advertising inside Is relatively simple, relatively self-explanatory But you know that in case you do not activated Now you know what Active Campaign is all about

If the receiver then click on this, click on this button we almost double-opt-in, the double confirmation We are allowed to do so Send e-mails Now, of course, that's probably true you do not use Active Campaign yourself and any other solution All of these solutions should have a way of doing exactly how that works Double-opt-in to activate This is best found in the Help section of one respective software

The important thing is that you do it at all enabled your lead generation forms to get you there Make no mistake here So we almost arrived at the end with the Actions that you must take to make your WordPress website compliant is Now it's still about actions that are outside of your WordPress page, the but also very important And there we are the first time the History with Google Analytics and how to proceed accordingly What Do Google Analytics, I suppose you know it and have it in use

Google Analytics is the data collection engine anyway That's why we have to do all the madness now This is where all the information from your website visitors is collected, such as they behave and so on and so forth But as I said at the beginning of the video, the IP addresses are also covered by personal data For the colleagues from Germany this is nothing new

They have been implementing this for years have to The other countries, also included in Austria That's for them actually a novelty, that they have to act as I have to you now show the same The chance is also, even if you reside in Germany That's why you did not implement that, so I'll show you what to do now to do is Specifically, it's about having to anonymize the IP addresses before these data will be sent to Google Analytics

Because of a IP address, I can pinpoint who you are, where your standard is, and so on And that is with the new regulation not allowed anymore That's why we have to anonymise that and that works now in different ways Depending on how your Google Analytics code has been incorporated No matter how you have involved him, I recommend you do as I show it now

And just like that adapt Soon I will show you what I am so that's why and why that's so important And again on the basis of the test installation from me I am now in the management dashboard of Google Analytics from my test installation You see here too Google pulls that now come through with this DGSVO

Then you have to do something accordingly adjust and confirm, but that's not what we care about now But we Now take care of our Tracking ID and depending on when you use Google Analytics used, put on, it can look different There are different types of tracking IDs There is the classic Code, the Universal Analytics and brand new now on offer, this website tag And that is now standard at the time of this video

But if you still have the other code inside, I recommend you now then just install it and also via the Tag Manager Why? The is again state of the art That's going to be Google's all over this code build up its functions And while you're at it, around to the basic code You can update it right away Yes, how do you build the whole thing now? What is to be considered? I did that in advance for me

But I'll just go through it now You copy this code, yes? And Then go back to our ever-popular Google Tag Manager and as you can see, me have already installed here But in the end, you would be here on new click Then comes another window Then we need a custom again html tags, as I showed you before

And then there comes this code in But that's not all We have to do it all namely to give an extra, because as it is currently inside, is still nothing analyzed at all And of course that's not the case, the Bringer We need a code extension

And I'll just show you how it works works and the code snippets to that, I will also post accordingly and to link It is actually quite simple I have this situation in between purely installed And you really just have to do that now to adjust Namely I have the general code snippet here

And you you just have to complete this last part with what's written here So Anonymize IP set to true So, copy And here very important, that here no Error happened That belongs to deleted

And then inserted here That fits, too Be careful, clamp is closed again Great I can do this now Clear I just brought that in to make it just becomes clearer

And we click on Save again, respectively below, let's set the trigger to All Pages Fits Click Save And then that's right inside Here I publish the same again

And then that should fit Wonderful Has come a small mistake That fits At this Let's just say there are many ways you like this day or how you can use this code

You can do that directly on the website integrate with you You can also use the alternative a different day, as you can see: there is classic universal here Analytics There are many ways that lead to Rome No matter what you do and how you do it, with this way, as I have just shown you You can do that Immediately implement each case for you and the topic is done

With it now really everything is synonymous with Google Analytics, you still need this Plugins, the Google Analytics Opt-Out This will make sure that website visitors really can carry that they are tracked by google analytics Code Just install and activate this plugin on WordPress And then it is that done and privacy compliant The only thing you have to do this Plugin is that your your UA code, so the tracking number on Google Analytics, that you insert this

And then activate here and the Save changes That's pretty self-explanatory, that's why I'm not doing this in this video right now That was the second part of the three-part series and as you realize, there we have Some information here grazed And now you really have those necessary settings adapted in WordPress Be it now because of the Comments or the avatars, or be it that you take a closer look at the E-mail marketing process thrown at that you are now relatively well equipped

Note at this point, as I said in the video, I am not a legal advisor DSGVO is a big topic That's just the best Practices at the time of writing this video If there is something In the meantime, or if you have one too, something new has come about Input have, use the commentary functions Otherwise, I can only say now: Complete the whole thing with Part 3 of the series to conform to your WordPress DSGVO do

Now let's have a look all around, what else you have to keep in mind And here are the big keywords SSL and Safety Yes, in that sense, it continues with Part 3, just by saying that Follow link

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