How To Easily Install 6 ‘Must Have’ WordPress Plugins | V8

if you've got WordPress installed on your hosting plan you've got a powerful content management system at your fingertips just like humans can accomplish more by working in collaboration with others WordPress realizes that to add the most value to their users they need to allow for integration with outside partners to be even better even more valuable to the end user you this collaboration has accomplished through the installation of plugins and in this video I'll show you six must-have plugins that you can easily install for free to optimize and protect your site and save you time let's do this thanks for joining me again this is video 8 how to easily install 6 must-have WordPress plugins Kevin Striker with tru lift digital marketing back with you again and this video is part of the video series titled how to easily create a web presence for your business even if you have zero technical skills the series is designed to walk you through the steps required to go from no website and social presence or at least one that is not serving you well to a functioning website and social presence with the ability to track the actions of your website and social visitors and be able to remarket to those visitors all as quickly as possible so that you can get busy doing what needs to get done in your business if you've been following along in this series and checking off items on your Ultimate Web Presence Checklist you will have WordPress installed on your site and learned a good chunk of information about how to get around in WordPress and to create your content in the last video on WordPress basics if you want to check out or rewatch any of the previous videos in the series there is a link on your screen right now to do that as well as in the description area below or beside this video wherever you see it this is really a continuation of the WordPress basics video in that the installation of plugins within WordPress just takes the solid content management system platform that WordPress has already provided to you and allows you to add on to it to enhance the awesome functionality while there are certainly many more plugins you can install and likely will install depending on the specific needs of your business's website these foundational plugins are solid base from which to start and I'll explain why as we go along my wish is for you to have the best functioning website and web presence that you can have so let's get at it picking up from where we left often video 7 WordPress Basics we are inside of your or in this case my WordPress dashboard let's just go down the sidebar on the left side and click on plugins this is what your plugins page looks like out-of-the-box wordpress may have changed their user interface by the time you view this video so things out of the box may be slightly different in this plugins area but the general layout should look something like this before we go any further if you're not sure what a plug-in is there's a pretty straightforward idea of what they do up here at the top in help in addition to other documentation and support forms essentially plugins extend and expand the functionality of WordPress I kind of think of it like this following analogy which may not be a hundred percent technically accurate but should get the point across think of a smart phone like an iPhone by Apple or a galaxy phone for example that it runs on the Google Android operating system on the Apple iPhone you can go to the App Store and purchase and or download apps or applications that run on your phone that are not created by Apple but by third parties but still run on your Apple device or if you're an Android user you could go to the Google Play Store and purchase and upload your app there these apps extend the functionality of your phone your phone can now do more stuff just like plugins usually created by third party developers extend the functionality of your WordPress site by default WordPress pre-installed some plugins for you in this case there are five plugins that have been installed each plugin that you add to your WordPress back-end requires two to three steps to be fully operational they first have to be installed which I'll show you shortly is just downloading the program then to make it work kind of like turning it on you have to have the plugin activated and then sometimes to set up how you want it to work specifically for you and your application you then have to configure the plug-in you'll notice that the first two plugins have a white background meaning that they are installed but not activated yet the other three have a blue background which means they are installed and activated the first plugin I want to talk about installing is actually already installed it's this Akismet plug-in here at the top we just need to get it activated Akismet is a hugely popular plug-in that helps control the vast amount of spam comments that you would receive if you didn't have it installed no one needs spam so to activate it simply click on activate then just click on activate your kismet account this particular plugin requires an API key in order to get it activated to get that key you'll have to sign up for wordpresscom just click on get your API key which will open up a new tab so you can do just that just click on get an Akismet API key Akismet is asking you if you have a wordpress

com account this is not the same as your login for your WordPress dashboard if you ever created a wordpress hosted site in the past which we talked about in previous videos where the URL of your site would have been your website wordpresscom then you would have a dot-com account but if you have never had a wordpress hosted site but instead have your hosting with a third party hosting company like I do with Hostgator then you likely do not and will have to fill out this form to get your API key just enter in your email address a username and password it will tell you on the side what they require for that I do have an account from previous websites I've created but I'll create a new account for the purpose of this video to show you I'll just quickly add my info if you downloaded and are using the web presence password tracker from previous videos in this series feel free to copy your email address user name and password for WordPress com to the respective fields in the WordPress section if you are not sure what the password tracker is or would like to download your own there is a link on the top right of your screen right now and links in the description area below this video and then before you hit sign up if you want you can take a look at the Terms of Service if you're ok with that then just click Sign Up I'll just close this browser popup now it's asking you to pick your plan I said earlier that all the plugins that we will install in this video are free so don't worry if you want the plus or the premium plan go ahead but I'm just going to click on get basic now I can say firsthand that Akismet is a great plug-in and has served me well so if you want to volunteer a payment to help support them then nothing wrong with that just fill in the credit card information on the left for me I'm just gonna slide this slider to the left to 0 and then just enter my first and last name on the left if you want to check out the terms and Privacy Policy you can do that here and then click continue this pop-up says looks like you're adding a site indeed I am so just click the link activate this site and there you go Akismet is now activated below you can modify a few settings for how your spam is blocked and also see what kind of account you subscribe to on the right even though you can get back to this screen in your WordPress admin dashboard inside of plugins by clicking on settings for this plug-in which I will show you right away it can't hurt to copy this API key and put it with the rest of your web presence passwords and contact details in your password tracker or keep it safe wherever you are keeping those kinds of things it used to be that you had to manually enter your key back in your original tab I'm almost positive that you no longer have to do that as it did say that my plugin was activated but just to make sure I'm gonna go back to the original tab and paste my API key in here and click use this key and then I'm just back to the same screen as I was in in the previous tab pretty sure that extra step is redundant but that's the way I've done it for years so I'll play it safe by manually entering the key if I go back to the side of my dashboard and click on plugins and scroll up a bit the Akismet plug-in is in blue so we're good now I'll just point out that for any plug-in that you have installed you have the ability to edit that plug-in here deactivate it and if the option is available here you can check out the plug-in settings let's just click on settings to quickly show you that this just takes us back to the screen that we were previously on I just wanted to show you how to get here from the plugins area should you need your API key for anything but I also wanted to show you that once Akismet has been running on your site for a while and you click on the settings for Akismet like we just did you will see something more like this it gives you an idea of how many spam messages have been blocked this is a screenshot I took from one of my other sites that has been running Akismet for quite a while okay that's it for plugin number one Akismet let's move on to number two I'll just go back to the plugins on the left side and click on it to add a new plug-in I could click on add new at the top of the screen but before I do that however I just want to clean up my plugin area a bit by getting rid of these two tiles for optin monster and jetpack they are already installed so I won't be uninstalling them but rather just getting rid of these reminders about getting them connected if you want to keep these here to remind you that's fine but I'll just click this X here and this X here and those reminders are cleared off my screen jetpack may be deactivated now as a consequence doing that but if I want to reactivate it I would just simply click on the activate tab in the jetpack tile below to add plug-in number two I can either go to the side column here below plugins and click add new or I can go up to the top and click add new here then I'll just slide my cursor over to search plugins click on it and enter WP super cache and hit enter this is the one that I'm interested in here the one by automatic this plugin helps with the speed of your website which is very important for user experience and for robot experience also meaning Google and other search engines the longer load times your pages have the greater chance viewers will click away one of the first things I do when I'm about to install a new plugin is to look at the star rating this one has four and a half stars which is pretty good that wouldn't be impressive if there was only five people that reviewed it but in this case there are reviews from nine hundred and four people then I look at how many times it was installed or how many active installs there are as an indication of how good it might potentially be this one has over a million active installs so that's a pretty good sign as well then I look at when it was last updated if it was four years ago I'd be a little worried as that might indicate that the developer has moved on to other projects and has left this one to die a slow death and that it might no longer be compatible with other programs or plugins this one says last updated six months ago WordPress tends to do a rather significant upgrade on average about every four months so ideally I would like to see this a little more recent but sometimes there's really nothing to change so this could be accepted much longer than this though and I'd have greater reservation and then here is a bit of a flag in that it is not yet tested with the current version of WordPress that I am running this is potentially problematic in that the plug-in may be susceptible to bugs or crashes related to incompatibility with the latest WordPress update but then again like I said WordPress tends to update very regularly so it is tough to always keep up with them remember WordPress is open source meaning that it likely has many developers from all across the world working on improving it so being completely up-to-date all the time is fairly unrealistic to get more details I'll click on more details this tells me that this plug-in is compatible up to WordPress version four point five point four if you are not sure what version you are currently using I'll show you how to find out that information in just a second you can scroll down for more detail if applicable click on some reviews if you want it cetera you can click on the installation tab for more information in that area that you may be interested in or require you can look at the change log which is just a record of updates made you can scroll through the frequently asked questions to get a good comfort level or learn more about the plug-in the other notes tab may be interesting and then in this case a separate tab for reviews so once you are satisfied that you want to continue and install the plugin you can either go back to the search page to install it or click on the Install Now button below which I'm going to do once the activate button comes up I know that it has been installed and I'll click activate to activate the plugin it tells me that the plugin is activated with WP super cache there's one more step that is required which is to enable caching so I'll click the link to the plug-in admin page and all I have to do here is click on the radio button here to turn caching on and then click update status then there is a bit of a warning that pops up but as it says here if you just installed WP super cache for the first time you can dismiss this message so I'll click the dismiss link now if I want I can click here to test the cache but I'm not even live yet and there is essentially nothing on my site or at least very little in terms of content so I'll do that at another time once I go live I'm just going to keep all of the default settings in the tabs above in advanced CDN contents preload plugins and debug so in addition to being able to find WP super cache in the plugins section should I need it for some reason in the future it is now also part of my sidebar in my dashboard down here now before I go to the next plugin I mentioned earlier that I'll show you how to find which version of WordPress you are using if you scroll down to the bottom of any page you will see it there in this case 461 and then if you hover over the W in the top left of your screen and click on a boat WordPress you can also see what current version of WordPress you are running there as well let's just go back to plugins and click on it from time to time actually quite regularly these plugins will be updated by the respective developers and you will see a message like this one that a new version is available if you want to know what is changing with the plug-in you can click on the link with the details but all you have to do to update it is click on update now and there you go a little check mark telling you it is updated and that update reminder box has gone away you'll notice that WP super cache is blue so it is installed activated and ready to go so two plugins down four more to go now in creating your website what you are doing like I have mentioned in previous videos is creating a really powerful asset and with everything important you will want to protect it just in case something goes wrong with it or perhaps even worse it gets hacked now because protecting or backing up your site is so important I want to make sure you are aware of some of your options before I tell you about the plug-in that I will be installing on my site so that you can make the best decision for yours if you have been viewing this entire video series you may remember from oh three when we signed up for your hosting account with Hostgator there was an option that you could have signed up for for an additional dollar sixty seven per month or annual amount of nineteen ninety five to have your site backed up using a company by the name of code guard if you went with that plan that's cool I think it's actually five bucks a month if you don't go with Hostgator I mentioned that I don't use that service but I do still want to have a backup of my stuff so the question is what other options are open to you the good news is there are many I'll quickly show you a few and share some quick thoughts on them so if I go over to marketplace on the side and hover over it and then go over to services and click on that you go into the Mojo marketplace section I'll just scroll down a bit to this back up your WordPress website area and click on this details button so for a one-time fee of $99 you can get automatic backups completed on your site for 12 months if I scroll down a bit you can see some more of the features it will back up to Amazon s3 Dropbox Rackspace Google Drive Google cloud etc for 12 months with a quick restore feature for both file and database if you want on whatever schedule you want giving you a choice on which files you want to have backed up with a logging feature etc now keep in mind that cloud services like Dropbox Google Drive etc usually have a limit on how much storage you get for free so just be aware depending on what your capped at you may need to purchase additional memory on those systems in addition to the price of this service at the time of editing this video Dropbox had two point seven five gigabytes of storage for free which may be plenty for your website for awhile depending on what you do with it and what else you have in your Dropbox and Google Drive had 15 gigabytes for free for a current pricing structure just Google Dropbox plans or Google Drive plans etc I've never used this service so I'm not making an endorsement of it but rather just pointing you in the direction of options that you may wish to pursue it's your website so it's totally up to you that's one option I'm just going to go back to plugins on the left side and click it I'll click add new I'm going to go over to the search plugins box and type Dropbox and hit enter this first option is the option that I'm looking for now I haven't personally used this service either just another option available to you that I want to make you aware of I'll just click on the more details for a second this plugin is free but like I said earlier Dropbox is limited to 27 5 gigabytes for free so you may have to purchase additional space but having said that you are not limited to just Dropbox cloud backup you can use the plug-in to back up locally meaning your hard drive on your desktop or laptop or an external hard drive or USB Drive etc it offers unlimited Dropbox backups and restores and unlimited local backups and restores backup of your files and database etc there's the star rating reviews a plug-in page and various tabs you can click on above for more information I'll let you read that if you want I'm just going to X out of that in the search plug-in box I'm going to type backup wordpress humanmade and click enter the first option is the one that i've used many times in the past it's got over 200,000 active installs last updated three months ago but it's untested with my current version of WordPress it's got four and a half stars if you want to click on the more details button you can but I'm not going to I'm just going to click on the Install Now and then click on activate it tells me that the plug-in is activated and above that it tells me that the plug-in has set up a default backup schedule for me that will run daily for my database and weekly for my database and files and that I can modify those schedules if I want in addition to being able to find the backups in your plugins section of your dashboard you can also find it by going over to tools on the left side and then sliding over and down to backups but for now I'm just going to click on the backups link inside of the plug-in itself here it tells me that the backup of my database will occur at 11 p

m and will store that backup here and below it tells me that there are no backups completed yet so presumably at 11 pm tonight I will have my first backup done of my whopping 2 megabyte database so if I wanted to manually have a backup performed right now I could just click on the run now link but rather than do that I'm just going to change my settings first I'll just scroll up a bit now you can back up just your database if you want or do both your database and files or just files only I'm gonna do databases and files which creates a larger file size but at this point my site is really small anyway I can have it run automatically once a day once a week or once a month or I can run it manually whenever I think about it I'll just leave it where it is for now I am gonna change the time though as I'm often still working in 11:00 pm

not that it will draw a huge amount of resources but I'll show you how to do that anyway I'll just set it to run at 12:30 just a bit after midnight the number of backups at 7 is fine after he gets the 7 and will just delete the oldest which is cool I don't really need an email notification of when it backs up my files I'll scroll down it just shows that it has not backed up anything for me yet we'll change that right away I'll just click on done here it confirms the schedule it's going to back up my database and files which is bigger than just my database at 54 megabytes at 12:30 am storing seven backups in this location which is what I asked for if I want I don't have to include all files I have the option of excluding some if I want by clicking on excludes I'll just quickly show you that it tells me that the default rule is to exclude the wp-content slash backup portion which is fine because that is basically the directory that is going to be stored in it doesn't need to be continuously received but then you have the ability to exclude all of these other files and it tells you the size of the various files so if down the road your backup file size is getting quite large and there are some files that continually get backed up but that you know don't change at all you can exclude them from getting backed up since in this case I would have seven backups saved in my backups file at any one time that can add up to a lot of data some of which might be unnecessarily backed up I'm not gonna exclude any of them for now so I'll just click done I'll just do a manual backup now to show you what that looks like by clicking run now so now you can see that a backup has been completed of both my database and files if I want I can download that by clicking download or I can delete it but before I do any of that I just wanted to show you that this is where my backups are stored so I'm gonna log in to my cPanel and show you a little bit more so that you understand where these backups can physically get accessed in the event that you need to restore them at some point in the future so here I am logged in to my cPanel if you're unsure how to log into your cPanel just check out video 3 in this video series the icon I am interested in is the file manager which I can get to in popular links and then below in files I'll click on that to open it up it's going to open up in a new tab so inside of here you are seeing everything that is contained on my website with the folders on the left side that you can expand and then the corresponding folders and files to the right of them under my home directory it has etc mail public FTP but the folder I am looking for is this one public HTML so I'll click on the plus sign to expand that folder then inside of that folder I'm just going to go down to this wp-content folder and expand that this folder contains all of the content that is so far on my site so it has the cache the themes an upgrade folder uploads etc but if you remember from the backup area in my wordpress dashboard this backup wordpress with these letters and numbers after it is the file that it stated is where my backups would be stored so i'm going to click on that on the right side you can see the file in a zip format which means it has been compressed and saved it was updated today because we just did it it's 2588 megabytes and so forth so this is the actual area where your backups reside the reason I bring all of this up without trying to be too paranoid sounding is that while it is great that your website is now getting automatically backed up regularly it is getting backed up to your hosting account server but what if your hosting account gets hacked hopefully that's a really low probability and never happens but as you get more and more information on your site and start to hopefully leverage your site into bigger and bigger business and therefore a bigger and bigger asset you want to ensure that that data is protected so while it might be redundant I think that it's always best to backup your backup I've lost that in my life and it can be a monumental pain to recover and when it comes to business that can mean a loss of revenue so you can click on your backed up file and then click the download button above to download a copy of your data to an alternative device like a hard drive on your computer or an external hard drive or USB Drive unfortunately doing it this way is not automatic you have to remember to do it and manually download it so I wouldn't suggest doing it every time your data gets backed up but maybe once a month at the beginning then down to once every two weeks or something like that at some point or whatever works for you I'm not gonna do that now there really isn't too much on my site I just wanted to show you that it is possible so I'll just click cancel ok so there's a glimpse into my paranoid little world I'll just collapse this folder and this folder and close out of this tab at the top altogether and while I'm still in my cPanel I'll just quickly mention that if you changed your mind and you were interested in backing up your files using codeguard the program that you were offered when you signed up for your Hostgator account you can still do that by clicking back up here in files you can read the information here in code guard if you're interested and click the get code guard link if you want to move forward with that at the bottom of the page Hostgator also has a free service where you can get automated backups as well that you can save locally if you want to scroll down to check that out I'm just gonna hit the back button and if you're interested in having Hostgator backup your files just click on this backup wizard here and they will walk you through how to do that for a full or partial backup I'm just going to go back out of here and show you one more thing if you are ever curious about how much disk space you have used and how much is available within your plan as it relates to backups or otherwise just click inside of this disk usage icon you can see that out of my limit I'm only using a really small portion here as time goes by this will obviously change that's all I really wanted to show you here I'll just back out of this you can also access your file manager via your customer portal as well if you click on the hosting tab then click on files and folders on the hosting bar and then here you can open up your file manager or access backups and backup wizard let's just go back to the wordpress admin area by clicking this tab i wanted to show you where your backups get stored in your file manager in your cPanel so you know where it is but you don't have to go there to do a manual backup to a hard drive back up WordPress plug-in gives you the ability to do that right inside of here I'll just click download my browser in this case Firefox is just asking me if I want to save this file to my hard drive I'll click ok and that big blue arrow tells me that it is downloaded I'm on a Mac so I'll just go to my finder to get to my downloads folder and there it is at the top saved as a zip file I've got an external hard drive connected to my laptop via a USB so I'll just drag it down to the Seagate hard drive and drop it in there in a folder I've already created for it true lift website backups and close that up now once a month or whenever you're comfortable with you can manually backup all of your data to a local Drive I fully realized that this is some pretty dry stuff and perhaps I'm beating it to death but I know your dad is important so I just wanted to give you a few options so you can choose what works best for you and show you a few things so you are comfortable with the process and lastly it tells me that backup WordPress has been updated and then invites me to check out their extensions which I'll do by clicking the extensions link at the top and for 24 bucks or so you can purchase an extension through the backup WordPress plug-in to back up your data automatically to not just your server but to your favorite cloud-based system including Dropbox Google Drive Amazon s3 and so forth so that's it for backups you've got multiple options purchase WordPress backups through the marketplace for 99 bucks download the Dropbox plugin download the backup WordPress plug-in and manually backup to our local hard drive the route that I'm going purchase the backup wordpress extension to backup to the cloud for 24 bucks purchase code guard or use hostgator's free service in your control panel plug in 3 done let's get number-four I'll just go back to the sidebar hover over plugins and click on add new something incredibly important from a user experience perspective but more specifically from a search engine perspective is search engine optimization a really great plug-in that I've used for years for SEO is the all-in-one SEO pack plugin by Michael Torbert is the first option here like I said I've used it for many years and I think that it's a great program having said that I think for this site I'm gonna try something new as it has been highly recommended to me by quite a few people for a long time now if you're interested in learning more about the one SEO pack by all means click on the more details to find out more if you do try it out I'll quickly also recommend that you install another plugin called Google XML sitemaps by Arne Bracchold I think that all-in-one SEO also offers XML sitemap support now but the Google XML sitemaps plugin is a really solid plugin if you are not sure what XML sitemaps are I will deal with that in the next video video 9 in this series where I will go through the configuration of an SEO plugin but since the plug-in that I'm about to install already has XML sitemap submission as part of the plug-in I'll just give the recommended plug-in a shot and that is the Yoast SEO plug-in so I'll just type Yoast SEO in the search box and hit enter and this first option is the one that I'm after so I'll just click install now and then activate it you'll notice that the plug-in has installed something new on the top bar of my dashboard they have notifications keyword research and then SEO settings and then something similar in the side column down here with dashboard search console and go premium let's just start on the dashboard you'll notice right off the bat two problems that it already has found with the search engine optimization of my site the first one which it considers a huge issue relates to the fact that I'm blocking access to the search engine robots and yeah from an SEO perspective that is HUGE that's for sure that has to do with the fact that my site is not live yet as I still have yet to launch my site by clicking the link at the top until then the robots will be blocked from crawling my site and I'm aware of that and the second problem has to do with the fact that I've kept a default WordPress tagline which I'm aware of as well and will fix that so I'll just leave these two problems be for now I'm not super concerned I don't want to go over too much of the configuration of the Yoast SEO plug-in as I will be doing an entire video on that and video 9 but just in case you don't join me there I'll quickly run through the tabs at the top here in the general tab you have the ability to open a configuration wizard that will walk you through the configuration of the plug-in like I said I'll be covering that in the next video so I'm not gonna bother right now I'll just click on features I'll just scroll down a bit one thing that I want to do here now is to enable this top Advanced Settings area because I want to have sitemaps enabled before I do that I'll just draw your attention to the left side column you can see that under SEO we have dashboard search console which is just the former Google Webmaster Tools and then go premium once I enable this area and since I've made a change I'll just click on Save Changes you'll notice now that my sidebar for SEO has a lot more features added I'll click on company information I can change a few things here like upload my logo and whatnot I'm not gonna do any of that stuff right now Webmaster Tools you can tie this area in with verification of various search engines so the Yoast can pull data from the respective Webmaster Tools I'll do that later for Google and possibly Bing and then in security this area can be enabled if you have a few writers for example writing content in your site for you or with you which I don't have in my case so I'll just leave it like I said you've got more options available in the Left column which I'll talk about in the next video including titles and metas social XML sitemaps advanced and tools and then the previous options of Google search console and an upsell to Yoast premium services we're almost ready to install the next plug-in but I'll quickly go back up to the dashboard tab and click on it to show you that Yoast has added a new tile in your dashboard down here which is a quick overview to show you your SEO scores on your published posts if you want to make some changes to them I'm just going to go over to posts in the side column and click on posts then I'm just going to go into this post for example by clicking on it one thing you'll notice is that on the right side you now have this area here that highlight some areas relating to readability and SEO in this case telling me my readability needs improvement and my SEO is not available if I scroll all the way down to the bottom of the post you also have this area which contains your SEO title and meta description and again if you're not sure what all this is I will explain it in video 9 but you can edit your snippet here if you want it gives you a little analysis from an SEO perspective down here that is color coded or prioritized based on what they feel is the most important to fix first you can click on the share icon up here on the side and this gear icon here but we're not going to do that right now I just wanted to show you that it exists so let's keep rolling with the next plug-in plug-in five I'll hover over plugins and then click on add new I'll click on search plugins and enter a broken link checker and this first one by Janis Eists so I think it is and Vladimir I'm not even gonna try the last name is the one that I'm interested in so I'll just click install now and once that is installed I'll click on activate it's blue so it's activated now the purpose of this plug-in is to help prevent dead links or broken links which is just a link on your site that once clicked doesn't go to where it's intended or more likely doesn't go anywhere at all or to a 404 page this can happen for a variety of reasons but the most common is the situation where you link from one post to another but then subsequently delete the second post but forget to update the original link a personal example I just had on one of my other sites is I linked from a post of mine to a Wikipedia page if someone wanted a definition of a term I was using in that post for some reason Wikipedia removed that page from their site and consequently my link was broken user experience on our site is important you don't want people clicking on links that don't go where they should and frustrate the user it is also bad from an SEO perspective as search engines penalize you for broken links but unless you are constantly checking your links to make sure they work properly which if you have a larger site is just too tedious then a plug-in like this can do that for you anyway you can click on settings if you want but I'm just going to go up to the home screen of the dashboard to show you where the plug-in shows up if you scroll down to here you can see that this broken link checker area gives you a heads up on any potential problems you may have and if you go back to the sidebar in tools you can also get two broken links which takes you to an area where your broken links will show up once they are discovered it looks like so far I'm good nothing broken and then lastly if you hover over settings in the sidebar and click on link checker here you can basically configure the plug-in to your personal needs I'll more or less keep the default settings but there are some minor tweaks I'll add I'm good with the checking every 72 hours and emailing me if it finds any broken links I do want to try and fix those as soon as possible if you leave the notification email blank it will just send to the email address that you have in your WordPress profile which is good for me in link tweaks I'm going to check this stop search engines from broken links like I said you don't want to get penalized in the search engines for dead links I'd rather be given the chance to fix them first then I'll also check apply custom formatting to remove links which in standard form just allows the viewer to see a strikethrough of links that have been removed and I'll just click Save Changes okay settings saved then I'll go into the look for links in tab I'm definitely gonna have links in opt-in forms on my site so I'll check that you could also have the plug-in point no broken links in your drafts so you can fix them before you publish them I'm hoping I catch them before I published so I'll keep that unchecked so that I don't get a ton of reminders before I go live with a post of course it's up to you I'll just save those changes then in the which links to check tab I'll check a few things here plain text URLs definitely embedded YouTube videos and with the old embed code yep embedded YouTube playlists and smart youtube yep I can do those as well I'd likely have a decent amount of YouTube videos embedded in my posts so I'll cover those bases not planning on Vimeo dailymotion or Google videos at this point I don't need to exclude any at this point not sure why you would want to exclude any broken links so I'll just save my changes protocols and api's can stay default in the Advanced tab don't really see any defaults that I need to change so I'll just go back to the general tab and that should do it for that let's get at least one more plugin back to plugins and add new in the search box I'll type Duracell Tomi D u r a c e l l t o m i and click enter the first option is the one I'm looking for Duracell Tomi's Google tag manager for WordPress either right away or in time you may want to add various scripts which are just short pieces of code directly into the rest of the HTML code for your site for things like Google Analytics or Facebook or Google pixels which drop cookies onto the computers of those that visit your site so that you can follow up with them using advertising etc that's a whole other topic area called retargeting or remarketing which we'll be dealing with a fair bit on our site at tru lift digital dot com as soon as we get that site up and running but for now just know that there is code that you will likely want to add to your HTML and if you are not tech savvy one of the easiest ways to do that instead all of your scripts using Google tag manager FYI I will be doing another video on Google tag manager in this series video 12 anyway this plug-in here is an easy way to add the Google tag manager code into your HTML and that's why I'm gonna install it I'll quickly mention that depending on the theme you get you may have an easy script install section that you will want to look around in your theme for or just google the name of your theme if you get one an easy script to install and you should find out if there is one or not since I don't know yet which theme I'm going to install and since you may just be staying with WordPress is default theme let's just put this plug-in into WordPress and if you find out later that you don't need it just deactivate it and uninstall the plug-in I'll just click install now and then activate it it tells me that the plug-in is activated and above that if I want to start using Google tag manager I can enter my GTM ID up at the top we'll do that in video 12 if you want to jump ahead before viewing video 12 and quickly check out more information on this plug-in you can click on the Settings button down here inside of the plug-in tile or hover over settings on the side here and then Google tag manager to see some of the configuration options that you have available in this plug-in so I said that there are six must-have plugins and that is number six now there are actually seven must-have plugins so I do have a bonus one for you the reason I didn't call this video the seven must-have plugins is because it really is a personal choice what you want to have for this plug-in if you don't have an easy way for your visitors to share your posts and pages you're throwing away the opportunity to possibly increase the organic reach of your site tremendously so a must-have plug-in is a social sharing plugin so let's go one more time over to plugins and add new in the search plugins box just put social sharing and hit enter you will get a list of tons of social sharing plugins that are available to you inside of WordPress rather than tell you which one I think you should get I think it is a good idea for you to take the information that shared with you earlier about how to evaluate plugins by checking star ratings active installs details etc and find one that you feel will work best for you based on your personal style and that of your website the first one for example social share with one star and two reviews might be something you want to stay away from but scroll down and check the others and find one that you think might work for you and give it a try and that's it for plugins another item checked off your web presence checklist and another step closer to getting your word out to the world in this video we installed activated and discussed six plugins and then a bonus plugin that you should also install they were akismet for spam protection WP super cache to ensure your site speed is nice and quickly backup WordPress to keep your data safe Yoast SEO to help get and keep your site in the search engine results broken link checker to help with SEO and save you effort manually checking links and Duracell Tomi's Google tag manager to make script installs easier for you which will dig deeper into in video and then a social plugin is a must to make it easier for visitors to share your content in the next video video 9 I'll give a quick introduction to what SEO is and then we're going to configure the Yoast SEO plugin that we just installed in this video SEO is incredibly important to the success of your site by helping to increase your traffic so you will want to get your Yoast SEO plug-in working for you and better understand how to optimize your site we're getting closer to the end of this video series as well still to go after configuring the Yoast SEO plugin is installing a theme in video 10 setting up social profiles in video 11 and getting your various tracking codes installed in video 12 I hope to have you join me there as well did this video help you get a better understanding of what plugins are and how they can help you add to the functionality of WordPress I have found these plugins to help me tremendously in my pursuit of better websites how about you are there any that you would add to this list let me know in the comments below I create these videos to help you move your business forward faster I want to know if I'm helping you or not anything you can add to help me improve these videos would be much appreciated as always there will be a link to all the resources I mentioned in this video in the description area below this video and if you like this video and want to see more from us on this topic or others to help your business in the area of digital marketing why not subscribe to our channel by clicking the link on your screen right now to get notified when we put up new content thanks for watching if you'd like to jump to video 9 right now click the link on your screen I'll see you over there

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