How To Create Content For Your Seasonal SEO Strategy – SEO Marketing Strategy Course

Developing content for the seasonal needs of your customers can be tricky You should develop a content strategy around specific landing pages that your PPC ads and other marketing channels can point to

This means that your content strategy and content calendar should be built around the seasonal shifts in your market or industry To fulfill the needs of your audience, you will need to build seasonal blog posts, Facebook posts, and Instagram Stories to match the content that you are publishing on your site Also, consider how to optimize your website for seasonal products or services Place promotional information on your homepage and test the navigation layout of your site based on the needs of your customers Think about those needs for each season and then build great content to match your business goals

Develop a holistic marketing strategy for the needs of your customers so you will appear for relevant keywords and align your business goals with the needs of your customers today

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