Exit Intent Pop-Ups In WordPress: How to Add Sumo Pop-Up FREE Plugin

Exit intent pop-ups in WordPress are extremely popular and for good reason A successful exit intent opt-in form can help grow your email list and turn leaving visitors into lifelong customers

But with so many exit intent solutions out there, which WordPress plugin should I use? Hi, I am Robert from ThemeIslecom and in this video, you're gonna see how to get up and running with an impressive opt-in form builder Sumo is a free WordPress plugin you can install and activate right into your WordPress dashboard from the WordPress repository Here’s the final effect that we’re aiming for in this video If you are working within a tight budget, then you may well be looking for a free exit intent solution

Luckily, Sumo has a free app, called List Builder 3, that will enable you to create beautiful exit intent pop-ups in WordPress The first step is to create an account with Sumo This is quick, easy and free to do Once you have registered with Sumo, click on the link ‘Install Sumo’ This will take you to your WordPress website’s dashboard

There, you’ll see the standard WordPress plugin installation panel Just click on ‘Install Now’, then ‘Activate’ to install the Sumo plugin on your website Next, in your WordPress menu, select ‘Sumo’ Click on ‘Connect’ and enter your login details Once Sumo is installed on your WordPress website, creating an exit intent pop-up is a very easy process

From your WordPress menu, select ‘Sumo > Dashboard’ and then click on ‘My Apps’ Sumo will now display your ‘Sumo Home’, where you can access and manage your Sumo apps Sumo offers a range of apps, but to set up exit intent pop-ups, you only need to turn the ‘List Builder’ app to ‘On’ Once activated, click on the List Builder icon to open the app In the List Builder app, select ‘Create New Form’

Sumo will now take you through the process of creating exit intent pop-ups in six clear steps Step one involves you selecting a goal for your exit pop-up There are four goals to choose from: Collect Emails Add a Call to Action Get Social Shares Collect Info with Custom Code For the purpose of this video, I have chosen the first one; ‘Collect Emails’ Step two displays the different email capture form types Sumo offers To create an exit intent pop-up you will need to select ‘Pop-up’

Here you can choose the design of your pop-up Sumo offers a variety of designs and customization options You can change the size of the pop-up, alter the image, add a background, edit the text, and much more Importantly, you can also preview your exit pop-up to check it will fit aesthetically with your website and branding Here’s the one I’m experimenting with: ‘Visibility’ covers the display settings for your pop-up

To take control over when and where your exit intent pop-ups are displayed, select ‘Manual Mode’ Now click on the ‘User Leaves’ to turn your pop-up into an exit intent pop-up You can then choose how often your visitors are shown a pop-up For example, select to display an exit intent pop-up to a visitor if they haven’t been shown one in the last 5 days You can also add your own rules as to where you want, or don’t want, your pop-up displayed

For example, you can select specific URLs that you want to keep pop-up free By setting these conditions, you can juggle the delicate balance of lead generation and user experience Step five allows you to create a personalized email that subscribers will receive when they sign up to your mailing list Simply select ‘Add New Email > Welcome Email’ and write your welcome email Here, Sumo offers a couple of advanced features, including redirecting visitors to a specific URL and automatically downloading a file after a user subscribes

These options may be helpful if you have offered a lead magnet, like an eBook, in exchange for an email address The last step in the process of setting up exit intent pop-ups with Sumo is only available for those who have upgraded to a Pro plan Unfortunately, it is only possible to integrate your popups with an email service if you are a premium Sumo user If you use the free ‘Basic’ Sumo plan, Sumo will notify you of new subscribers via ‘Notifications’ within your WordPress dashboard You can also download a spreadsheet of your subscribers’ email addresses from within your Sumo account on the Sumo website

To display exit intent pop-ups on your WordPress website, simply select ‘Make Live’ from the pop-up’s settings panel Now, when visitors try to exit your website, they will be shown an email capture pop-up If you are looking to get the most out of your opt-in forms, it is worth considering upgrading to Sumo Pro Sumo offers a range of premium plans, that provide email integration, A/B testing, conversion tracking, an extensive selection of templates, and lots more However, the free List Builder that Sumo offers is a great option for those just starting out

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