eCommerce Tracking for Easy Digital Downloads WordPress Plugins Tutorial

Sam here from CreativeMinds In this video we are going to take a look at a new and yet very simple plugin from CreativeMinds that intelligently pulls data about shopping behavior on your ecommerce site using easily digital downloads, and brings that data in google analytics for easy visualization and analysis

This plugin gathers information about every user who comes to your site, you then views a product page, when adds a product to their cart, goes to view their cart, and finally makes a purchase By gathering this information, you'll have valuable insight into how to improve your ecommerce configuration or what percentage of visitors actually become clients The enhanced downloads plugin requires very minimal configuration and automatically integrates with easy digital downloads Set up is as simple as entering your Google Analytics tracking code or checking a box if you already have the tracking code embedded in your website You also have the option of adding a Google Analytics brand name

As soon as you save these changes, the plugin will immediately start tracking shopping behavior on your site On your Google Analytics dashboard, under ecommerce, here you can find a summary of your site's ecommerce performance You can compare different variables to each other over specific periods of time And you can view this information by hour, week, day, or month Enhanced downloads tracking gives a huge boost to the amount of information being gathered by Google Analytics

So of the stats included in the overview of your ecommerce performance include total revenue for the chosen period, the number of transactions, the ecommerce conversion rate, and the average order value The ecommerce conversion rate is the percentage of visitors on your site that actually end up purchasing a product Under marketing, we have overview stats on specific campaigns, internal promotions, the use of coupon codes and affiliations Filter your top sellers list by product, product category or product brand This gives you a quick picture of how certain products, categories or brands are performing related to others and ranks them out of individual revenue out of your total revenue for the chosen period

Under shopping behavior analysis, the plugin gathers information about every single user who comes to you site, goes to a specific product page, adds this product to their cart, goes to their cart, then goes to checkout and finally makes a purchase By gathering information about every single step in shopping behavior on your site, you'll be able to determine your customers shopping behavior, including stats on cart abandonment and checkout abandonment that will provide valuable insight into how to improve your ecommerce conversion rate You can filter shopping behavior, including for overall sessions or by abandonment rate for new and returning users For product performance, you can track the performance of both your products and the individual products compared to the others In addition to revenue stats, the enhanced downloads plugins tracks unique purchases, quantities, average prices and quantities as well as product refund information and cart abide to detail rates among many other variables

There are also entire pages in Google Analytics devoted to individual products, where you can check product revenue as compared to other shopping behavior and product data Over here we are displaying product revenue versus products added to cart, but another interesting stat id the remove from cart rate Which tracks when someone ends up deleting the product from their shopping cart Under sales performance, you can track the quantity of items ordered, refund amounts, shipping costs, and even tax figures for chosen periods of time

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