Bruce Clay’s WordPress SEO Plugin – First preview

Hi, this is Aaron Landerkin with Bruce Clay Inc, and I'm here today to talk about our new WordPress plugin which is coming out shortly

I want to go over some of the core features in the SEO dashboard, as well as some of the features on the post editor that is going to be available inside of your WordPress installation So here we have a dashboard that displays a bunch of data about your site that is gathered from the SEOToolSet This data is retrieved by us spider-ing site and also from various analytics platforms and Google Search console The first thing that we try to tell you is pages that are on your site that require attention They could require attention because of things that are bad about them, they're losing traffic, they're not indexed, keyword usage on those pages is not optimal

Those pages are listed here The next part we can open up our pages that should be reviewed These are things that may have small warnings You can click on the edit post button to go directly into those pages and then we try to call out pages that are performing well also These two posts, the traffic has gone up That's good news and they're highlighted in green

The dashboard also contains a bunch of little widgets about how your content ranks, your SEO score, what your top post is, who your top author is, keywords that are sending traffic to your site, what those rank in Google, and traffic to your site as pulled from Google Analytics Each of these things are clickable to go to the post and they're all ranked so that you can tell which ones have the most views and the average time on page which we consider pretty important When you click on the 'View All' button, it goes into one of these content panels at the top The first one we'll dive into is the Activity panel Anything that has an alert or is performing well will be listed here

You can filter by the errors or the warnings The next tab is the Content tab where we list all of your pages and those have authors and we list them by how many views they've had, the average time on their page, and also when they were posted so you can see if a page has a lot more views than other pages; Maybe those posted a long time ago The Keywords tab goes over all of the keywords that we have assigned to the pages for your site Each of these keywords tell how many pages they've been assigned to along with how they rank in Google, how many views that you've received from Google, and how many times they've been clicked on After that we have an Author's panel which will go through all the authors of content on your site

If you're a solo blogger, you may not need this, but if you're an enterprise-type client where you have multiple authors contributing to all of the content on your site, this becomes very helpful because you can see how many times they've contributed, when they've been publishing, and how many total views and average views per post that they get Most of these screens like the Activity and Content screens refer to the pages on your site Pages can be both pages and posts, but on the SEOToolSet site, we only have pages so we'll go there and each of these now has a screen in the Content Editor The Content Editor looks like this If you scroll down we have our own widget that has lots of information about your page and the SEO statistics that contribute to that page

At first we have a Summary tab We go over some status alerts, so if the page has not been indexed, those things will pop up here As we go through these tabs, we're able to analyze keywords, look at our meta titles and descriptions, see traffic about the page by looking at these charts These things are configurable by different channels driving traffic into your site and by different time frames We also have an overall chart for how the page is doing over time

We also go over your queries, which are keywords that drove traffic into your site, your PageSpeed score and how your page is performing We also go into how it's performing for mobile This is more to do with the mobile usability of your page rather than how it's doing in the mobile index and then we also provide you ways to control the robots information and the canonical for the page, which might be a little more advanced for some SEO people but we give you the ability to do this in case you need to do it

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