5 FREE CONTENT MARKETING TOOLS (TO GROW YOUR FOLLOWING) / EP 15

do you have a blog as part of your business but you're always scrambling to find ideas of content to talk about or maybe the content management process is getting you a bit overwhelmed and it's just a bit complicated well I've made this video just for you I share my top 5 free content management tools that are going to help you find ideas for your content but also help you manage the process hello and welcome to another episode of the side hustlers handbook I'm Kate Emiley your go to girl for marketing and business tips to help you hustle smarter not harder subscribe to my channel and hit the bell to be notified when I post a new episode every Tuesday if creating your blog is getting really overwhelming or you're always stuck for ideas you've come to the right place because in this video I share my top 5 free tools that I use in my business every day not only do I use them to help grow my business but I've helped my clients grow theirs with these tools that help to deliver awesome content that your audience is going to love and actually find so the first tool I'm going to show you is answer the public so this is a tool that I use to find content ideas so if you go to answer the public dot com you're greeted by this very grumpy old man which is quite funny but anyway so you just type in the topic that you're interested in finding out content ideas for so say for example you're a personal trainer so let's write Fitness in here so get questions, so you can look at it like this through visualization which basically has where and then all these questions where we're coming can and so on how I like to look at it though is the data list because it makes it really easy to see the topics of in content that people are interested in so basically it shows why the questions people are asking right so loads of different questions Fitness been pregnant fitness when sick there's so many different ideas you could come up with for content then we go into propositions same thing go into data so these are more statements really and then comparisons same sort of thing so Fitness versus health fitness versus body shaming loads of different ideas and then there's just more more ideas here so much information you can download it as a CSV so an Excel spreadsheet yeah so have fun with this one guys the second tool I'm going to show you is Google Trends so if you've never seen this before it's super cool so Google Trends Trends Google com so basically it talks about anything that's trending at the moment so obviously Coachella's happening so that's a really trendy topic and here are some other ideas that are coming up and really popular at the moment so you can filter this by country so if I want to filter it by Australia these are the topics that are the trendiest so depending on your niche you might be able to find a topic to leverage from here alternatively if none of these sort of news related topics are relevant to you you can also explore topics so going with the fitness theme again let's just search Fitness and see what's coming up as a trendy topic so fitness isn't particularly trendy it's quite flat however it does have a lot of interest consistently so here are some topics that are becoming a quiet popular at the moment so 12-round Fitness is a boxing functional fitness concept so that could be a really interesting one to talk about Anytime Fitness we can go across there's lots of different topics here twelve rounds really popular so if for example I was a fitness blogger I would probably write an article about 12-round fitness 12 rounds gyms if you're a PT maybe talk about why 12 rounds is good why it's not good that sort of thing these are related topics physical strength so if we search this way I'm instead here are some of the queries that are coming up for that just to make you know this little thing underneath here zero per month at zero dollars I'm going to get into this in a second so you won't see these come up unless you download this other little tricky thing which I'm going to be talking about next the third tool I'm going to talk about is keywords everywhere so this is a plug-in which I love I've only just discovered it recently what that means whenever I search in a search engine or YouTube or whatever for particular keyword it will tell me how many searches on average per month that keyword gets per month and what the I guess value of those searches are so if I was to pay for ads in Google how much roughly that would cost me so you can kind of work out what keywords you should be targeting based on how how often they search for because you don't want to be targeting stuff that's never searched but you also don't want to be targeting keywords that are too big either install the chrome plug-in or if you've got Firefox install that and then basically what it does is I'll show you you'll go back to Google and I'll search fitness yeah so you can see straightaway so Fitness everywhere there's 50 searches of that a month really low competition Fitness first is really popular Fitness Australia say I wanted women's women's fitness fitness clothes fitness tracker so an idea of a very popular keyword is ever anything over you know 10,000 per month I would be targeting anything between five hundred and one and a half two thousand so fitness tracker watch could be a really good keyword for you to target for example the fourth free tool I'm going to show you is canva so canva is a really easy design tool I love it I use it all the time I've just created this account as like startup accounts I haven't actually got my out working here but you get the gist still so you can create designs based off their templates so they have a whole lot of designers who create these amazing templates so for example say if I wanted to create a social media graphic for Instagram so go click on this it gives me the correct specs and then it gives me a whole host of templates that are all free this is literally so amazing so say I wanted to do an Easter post we've got this one it's free so I can use this as is great um obviously change Stevenson family but say I'm like with love from Kate Emiley easy right maybe I want to change the background color to purple awesome this was really ugly how about make it grey there we go grey and then I want to change the colors of this to green cool and then there's little dots in there so maybe I want to change them to pink see what I mean it's really cool really really really user friendly I want to have a red bunny and so on and so on easy super easy to do say I wanted to make more iterations of this I just click that and then I can create one with them a purple bunny instead and so on just click download as a PNG and then download this tool is free which is absolutely ridiculous and if you've never used canva before I highly recommend getting onboard the final free tool I want to show you is Trello so I love Trello discovered it a couple of years ago and it's a collaborative sort of environment so let me just sign in so I've just created this board in my own account and just so just a test board so what this means is you can add different different columns or lists so I use this for my content calendar so I might have a blog ideas and then another one is blogs – right so maybe this is where I put the ones I want to write next and then I put blogs aren't currently being written and then blogs ready to publish and then blogs published ok so I use this as a way of moving the cards so I'll explain this in a second so say my blog idea is fitness trends and I'll just pop a few more in now ok so I've created a few blog ideas say I want to write about fitness trends first I'll pop it here so blogs – right so blog my ideas can add them in whenever I come up with an idea blogs to write is the ones that I'm wanting to write next so I can click on here and basically go through and add loads of comments maybe add some inspirational links add checklists add a due date so on this due then cool and then and it sits in there and it's saying that it's due on 26th of April say I'm writing it at at the moment I can move it there it's ready to publish move it here and then once it's published I pop it here easy right it's such a cool tool I'd highly recommend watching a youtube video which I'll put in the comments below just so you can see how how it works so effectively your toolbox is now complete so take these tools with you and create amazing content that your audience loves and wants to engage with if you're going to use these tools next time you create content comment below and tell me which tool you're most excited to test out for more inspiration on understanding exactly what your customers want you to write about check out my video how to create your brand story so now you have 5 free tools that you can be using to manage your content production and also create awesome articles that your audience want to engage with if you'd like to find out your next steps in promotion PR and collaborations head over to my website Kate Emiley dot com and sign up to see my five step video series that's been created just for you if you like this video please give it the thumbs up and share it with anyone you think might be struggling with their content creation please comment below I read and reply to every single question so feel free to ask any questions about content creation or strategy and let me know if you've used any of these tools before I'll be back next Tuesday with another episode of the side hustlers handbook so make sure you subscribe and click the bell so you'll be notified when that video goes live so thank you so much for watching and until next time bye for now

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