4 Free Tools To Monitor Online Reputation For Your Business Some of the most challenging things for a business today is learning how to use social media, using social media to promote a good online reputation and credibility, and finding the right tools to monitor online reputation for that business The secret to being able to monitor online reputation is through social media

The sheer volume and number of social media users and the number of social conversations that take place is phenomenal However trying to monitor these conversations, and therefore monitor online reputation, does not need to be difficult, thanks to 4 easy-to-use free social media tools Monitor Online Reputation Tool #1: Twitterfallcom This free resource helps you monitor online reputation by monitoring what people are saying about your business on Twitter It provides results in real time and has some great settings that are perfect for a small local business

These settings include: • Keywords You can add one or multiple keywords to monitor online reputation for your business Each keyword comes with a color so that a keyword’s tweets will be highlighted in a particular color for easy viewing • Geo-location This setting is perfect to monitor online reputation for a small business because you can specify which location you want to gather tweets from

This makes more sense since most of the people tweeting about your local business will probably be doing so in your local area You simply add your location town/city and the number of miles around your location you want to collect tweets from (ranges from 10-200 miles) • Language You can choose a language setting to monitor online reputation, which is helpful if your customer base uses a particular language apart from English – such as Spanish or Chinese Monitor Online Reputation Tool#2: SocialMention

com This free resource to monitor online reputation creates social media alerts for you, just the same way Google Alerts and Yahoo Alerts work, but it is tailored for social media activity Monitor Online Reputation Tool#3 Kurrentlycom Kurrentlycom can also help to monitor online reputation It is a social media search engine that gets results from Facebook and Twitter

Twitter does have its own search engine, but Facebook does not So by using Kurrently, you can search both social media sites to monitor online reputation in one place Monitor Online Reputation Tool#4 Blekko This is a search engine that can help to monitor online reputation because it has a unique slash tag feature to filter results to a more accurate level than normal search engines So if you want to search for blogs talking about your company, you would type “company keyword/blogs” But if you only want to monitor online reputation by just what’s on twitter or facebook, you would use “keyword/twitter” or “keyword/facebook”

Blekko also has its own slash tags, but you can create your own, store them and share them with other people like your employees Take advantage of these free tools to monitor online reputation for your business!