Hey guys, I'm super excited about our latest guide that we're putting out and it's going to be available starting today, completely free on our website The guide is called "How to Hire An Internet Marketing Company For Your Law Firm And Hold Them Accountable"
So I've wanted to put this guide out for a long time, and I was kind of inspired by a client that I just recently signed a couple weeks ago I was talking to the client, and basically what he told me is that we are his fifth internet marketing company He's hired marketing company after marketing company after marketing company, all promising to get him number one on Google and do social media for him and all kinds of stuff And basically what ends up happening is, is that every company tells him something different, and he's a lawyer, he's not a marketer, he's not tech savvy so he doesn't know exactly what questions he needs to be asking or if they're even telling the truth or if what they're saying is relevant or if it's old You know, because SEO changes all the time, Google's constantly changing and there are so many marketing companies out there that are either lying to you, don't know what they're doing or a combination of the two
There's also companies out there that just have way too many clients There's just no way they can give each client attention when you have that many clients So one of the biggest things that I hear from lawyers after they've been screwed over and over and over again by internet marketing companies is that they just don't think Internet marketing works Well I'll tell you what; internet marketing absolutely works when you have a company that knows what they're doing I have a client that hired us a few years ago, and he actually just retired after selling his website
He sold his website for about half a million dollars, and the reason he sold it for that much, is because it was an asset that actually made the phone ring He wasn't relying on advertising or buying directory listings or anything like that We'd optimize his website and we did it the right way so that what ended up happening is when someone searches for whatever his keywords are, he's a DUI attorney, he always shows up on the first page and he's always in the maps, and his phone rings nonstop He gets about 50 phone calls a week which is just insane amount of phone calls especially considering his closing rate's about 25% I designed the guide for lawyers
Most lawyers are not very tech savvy, that's why you need this guide What this does is it breaks down in simple terms what questions you need to ask an internet marketing company and what types of answers you should be looking for I personally have about 50 law firms whose marketing I handle The reason I created this guide is because I'm not looking to grow my marketing agency much bigger than it already is, but there are a lot of attorneys out there that are constantly contacting us and saying "Hey, we need your help" and I'm not able to help them However, they still need to hire a marketing company and there are good Internet marketing companies out there
You just have to be able to identify which ones are good and which ones are not This guide'll show you step-by-step which questions to ask, what answers to look for and what answers should throw up some red flags for you If you already have a marketing company that you're under contract with and you're not sure if they're doing a good job or even worse, if you're really not happy with their work, then you really need this guide as well If you already have a marketing company this guy is going to help you hold their feet to the fire A lot of times once a marketing company finishes and launches your website that's kind of the end of their interaction with you
This guide is going to allow you to understand what they should be doing and understand if what they're telling you is accurate Even if you're locked in a contract and you're not happy that doesn't mean you can't get good results Just keep in mind, the squeaky wheel gets the grease and this will allow you to be the squeakiest wheel on their entire roster So go ahead and download this guide, it's 100% free and it will absolutely ensure that you're making the right decision when you hire an Internet marketing company, or it'll get your Internet marketing back on track if you're not happy with your internet marketing