💸 $200/Day From FREE Instagram Influencers Marketing Method

Hey my name is Matthew Sabia in this video I’m going to be showing you guys how to get Instagram Influencers to promote your website or products completely free Okay so we all know that using social media influencers to drive attention to your product or service is one of he fastest, most effective and even to this day one of the most cost effective ways of driving sales into your business

But here’s the thing If you guys are just starting out like I was at one point I totally get where you’re coming from That $500-$1000 or whatever it may be to get Sommer Ray to promote your new fitness product in a post on her page is kind of a big upfront cost So what I’ll be teaching you guys in this video is how to leverage hundreds if not thousands of what I’m calling “micro-influencers” to promote your products for free What you’re going to be doing is reaching out to smaller Instagram influencers with five to ten thousand followers and offering them in exchange for posting about your products and putting a link in their bio, a commission for every time they sell one of your products through their link or sign up for your service

Now believe it or not this is actually way more effective than it sounds It is a numbers game though, but once you’ve put in the work it’s actually a nice passive way to drive new leads and traffic to your business I mean once they set this up on their profiles they’re going to keep promoting it if it works So why exactly is this so effective? Well A: a lot of these smaller influencers aren’t making that much money off of their profiles as it is So when you propose something like this to them it’s pretty smart for them to look into

And B: A lot of these other influencers aren’t even in the game to make money to begin with A lot of the people who run these Instagram profiles around a certain niche are just really passionate about what they do and the very concept of making money Instagram, in the words of Jamie Lewis, it’s very exciting Now, I know a lot of you guys run Shopify stores and eCommerce businesses That’s a big part of my following So in this particular video when we hop onto my computer here I’m going to show you how to do it with a Shopify business

I’m going to show you step by step, we’re going to take care of everything You’re going to watch right over my shoulder So I’m going to show you how to set up an affiliate referral program for a Shopify store So you send them a link to sign up when you reach out to them and it basically handles everything The commission structures, the payouts, everything is right there and it even makes accounts so you’re good to go with that

I’m going to show you how to find the exact influencers to target and how to get giant lists of them, and then last but not least I’m going to show you how to contact these influencers hundreds and hundreds at a time in a very ethical way through email So it’s actually a little bit easier than I’m kind of making it sound It isa lot of grunt work, but it’s not as bad as you may think So, on that note, let’s hop onto my computer and let’s get started

Okay so before we start contacting influencers we need to set up the actual affiliate program inside of your Shopify store So when the influencer shares your product they can actually earn that commission They can login, they can see their numbers, and it’s all pretty much done for you like a lot of other things with Shopify So what we want to do is navigate over to the Shopify App Store So it’s apps

myshopfiycom and we’re just going to go up here and search for “affiliate” Now to be completely honest a lot of these apps to the exact same thing at the end of the day Some of the paid ones have a lot better features in them if you’re doing mass campaigns for example A recommend using GrowSumo This is the affiliate app that we use in a lot more of our established stores where we’re doing big influencer marketing campaigns and we have a lot of people in the network

It keeps it more organized, it’s easer to manage, but it does come at a pretty high price So what we’re going to be using for this video and it’s great if you’re starting out is this one right here I’ve used before It’s “Affiliate by AAAwebstore” or AAA Affiliate whatever you want to call it So this one here is free up to 100 affiliates which is more than enough to get you started and even after that if you still just have a small budget, but you want to expand more, their basic plan is actually kind of cheap, but we’re just going to be using the free one for this example So I’m going to click on get, we’re going to login to our Shopify store and we’re going to click on Install app

Now on this page that actually have a pretty simple little setup guide here And the first thing we want to do is take this link right here, copy it somewhere because this is actually the link you’re going to be sending influencers to sign up to your affiliate program with And we also want to add it like they recommend here to your navigation bar Maybe they’re not even an influencer , they just want to get a little commission when they refer your products to their fiends They click up there, sign up for an account and they’re good to go

So I’m going to copy this and make a quick note And I’m also going to take a look at and show you guys what it looks like here, I’m going to open it up And all it is, is a simple little sign up page for your affiliate program so they come here, they make accounts they can login whenever they want But I’m going to close that right now and we’re going to add it to our navigation So I’ve already copied the link so I’ll navigate over to our Shopify dashboard

We’ll go to our main menu and we’re going to add that link in right here so let’s go, referral program, we’ll select that page which it creates automatically I’ve been testing some other plugins on here to see which was the best free one for you guys, but it’s going to be this latest one right here So I’m going to click on add We’ll go save menu and now when someone comes to this website there’s going to be this referral program link They can sign up and you’re pretty much all set

Now I’m going to close out of that, but first we’re going to hop back into our commission app, we’re going to setup our commission rate and we’re also going to give people some resources and some posts they can share on their Instagram page and things that they can download right from inside their affiliate account So it’s pretty cool, if someone signs up to be an affiliate for your store you don’t have to, you know, recommend to them what to post, they don’t need to come up with it themselves, so you’re removing that barrier to entry and all they have to do is go download the posts, throw them up there with the link and you’re all set So we’re going to head over to commission on the left hand side and we’re going to start out at the default 40% commission right here The more customers an influencer refers with this app and the same works for a lot of others, the more they’re going to earn per sale So as you can see this ups the percentage a little bit for each level

For these right here, this is actually pretty standard and I recommend just leaving these as is If you want to change them that’s fine If you’re selling a lower margin product, you know, maybe you want to offer a little bit of a higher percentage so theres more incentive for them to promote it If it’s a higher ticket item and it costs you a lot more to produce and ship to people, you’ll want that a bit lower But with that said I’m going to leave everything here as is and we’re going to move on to resources I already have this post right here which we’re going to be using in this video and the store we’re using as the example right here is a Himalayan pink salt lamp magic super vegan bullshit, okay whatever these things are, they work well on instagram, it’s what we’re using in the example, everybody shut up

By the way, I actually own one of these salt lamps, it was given to me by a good friend I like the way they look, but I’m sure everything, there’s probably no salt in the Himalayas I don’t care Let’s move on with the video So I’m going to go upload file, I’m going to select that image right there

I’m going to click on choose, and there we go Now we can also upload a little caption for it, so “Get these new pink salt bowl lamps from The Himalayan Glow starting at just $3499 plus free shipping this week Click the link in our bio” By the way, these things are selling like crazy

I have couple of clients who sell these and this store I’m setting up right here They really can work pretty well on Instagram and it’s also a big Pinterest thing So if you guys are into Pinterest marketing or have big accounts, maybe consider setting up a drop shipping store for these It is one of those things that’s only going to be a fad for a little bit, I know this is going to die out, but you know, if you guys can go in and make some money off of it, great Good on you

But I’m going to finish this caption here Let’s go with the little fire icon there That looks kind of cool So once we have that I’m going to click on submit and there we go your resource has been submitted successfully So you can go in and add a bunch more of those

I know some of the other apps even give you the option to upload like story templates You can do it here, but they’re just mixed in with everything else You know, guys like I said, all these things basically do the same thing at the end of the day all these affiliate plugins, that’s pretty much it so for this right here that’s all we have to do You can go into manage emails, these are the automatic emails it’s going to send out when someone sings up for your affiliate program, the emails it sends them when they earn a commission, things like that You can go and customize these, but these are pretty much fine

And we’re going to get into the actual emails you will be sending influencers in just a minute here so you guys can look through everything else here If there’s something else you want to customize that’s fine, but for what we’re doing here you’re pretty much set So on you’re home page here you can see how many affiliates you have, all their information, how much commission they’ve earned if you want to use that as an incentive for people to sign up down the road, whatever you want to do That’s how you set up an affiliate program in a Shopify store Alright so now that you have your affiliate program set up in your store how do you actually start recruiting influencers to be affiliates for your products? How do you find the right people and more importantly how to do you actually find their contact information to start reaching out to them? Now obviously you can do this manually by just pulling out your phone and starting to contact people which I’ll actually go over here in a minute, but theres this cool tool called Deep

Social that we’ve been using for the past couple of months It’s completely free to start using we’re not partnered with them in any way and the free account is actually fully featured they just limit how many people you can look up at a time and some other things like that So to get started with that we’re going to head over to DeepSocial I’m already signed into my account I just created a new one for the sake of this video and we’re going to head over to Influencer Identification

And by the way to create an account you don’t even need to fill anything out you just sign in with your Google account or anything else like that so here we are on their main dashboard Now basically what this is, is a search engine that’s very detailed to find Instagram influencers You can narrow it down by a hashtag or a term they have in their bio, their location, language, what brands their interested in, what brands their followers are interested in which they’re actually using some pretty deep kind of AI technology to find out a lot of this stuff I saw a post on one of the pages before, I don’t know if it’s actually Deep Mind or whatever else they’re using You can also target by interest, gender, ethnicity, age and more importantly and this is what we’re going to be using for this search right here, you can search by what’s in their bio and how many followers they have

Now we’re targeting smaller influencers who won’t want to get paid upfront, but will probably accept a commission for promoting your products So what we’re going to do to promote these salt lamp products is, I’m going to go up here and I’m going to search for the term “lifestyle” This is actually a pretty common term that we’ve had some success with promoting these products So you know, people calling themselves “lifestyle influencers” or lifestyle blogs or brands or whatever, something like that Oh here we go! So they’re using something called “Topic Tensor” so I guess it’s like a tensor flow AI kind of thing so it’s actually pretty interesting

I don’t know exactly how deep that’s integrated into this or if it’s just like a marketing thing, but that is pretty cool So we’re using AI to find influencers now It’s a new world I was just joking with my buddy Jamie the other day about that What we’re going to do now is go over to followers and we’re going to look for influencers with 5,000 followers to 10,000 followers

So again people who are small enough to maybe not even be making money off their pages so it’s going to be a kind of cool opportunity for them to look at Maybe make some money off their page for the first time But at the same time, they’re large enough to have a good audience that if we really stack up a couple of these and you have a lot of smaller accounts promoting your products, you can get some decent traffic What Deep Social is going to let you do is go down and really do these deep analyzations of all these different influencers about their engagement and where their followers come from, but for what we’re going here we don’t need to get too in-depth on that You can go in here and just filter down their engagement a little more like that, but all we’re going to do right now is make a list of these people and start contacting them

This is just specific enough to do what we need to do And again, if you do a mass amount of these you’re going to get some good results One thing you want to do before we export this list is go up to this button right here and we won’t to only filter out people who actually have contact details You know, for obvious reasons that’s going to be pretty helpful for what we’re doing right here And once you’ve done that you can just go to export search results

Now Deep Social uses this credit based system where you export and do certain actions or a certain amount of them based on how many credits you have and you spend them and whatever, but the credits themselves are pretty cheap We do have a main account where we’re doing that It’s definitely worth it if you’re doing a lot of influencer marketing stuff, but if not a free account let’s you export quote a few and, I don’t know just go keep creating free accounts, be a cheap ass, do whatever you want to do What we’re going to do here is, let’s export a good list of let’s see, I think we can max this out at 250 with these 5 credits right now You want to include the contact details obviously and okay yeah, 5 credits is going to give you 250 people

More than enough to start with So we’re going to click on export We’re going to let that run and you want to download a CSV file so like a standard spreadsheet that you would open in excel, or Google Docs or something like that Because we’re going to need that in the next step So I”m going to click on that, download that

Now before before we move on I want to show you guys once quick trick I found for doing this manually on your phone If you don’t want to use or you can’t afford a tool like Deep Social or one of these other things, let me show you a way to do this manually right on your phone So I’m gong to minimize this right here and let me bring up my screen recording So here I am on Instagram and let’s say we’re running a fitness page So I’ll go over to search and let’s say, let’s look up, uh, Gregory Ogallagher

So from Kinobody here on YouTube, a lot of great content by the way Shoutout to my man Greg Now what you could do is click on this small arrow right here next to the person’s name Now a lot of you guys already know this, you probably use this all the time, but here’s the thing If you keep going down in these search results, and you keep going and going, you’re going to start seeing smaller and smaller influencers

So if I keep going down here eventually we’re going to run into someone in the range that we’re looking for So eventually you’re going to start coming across people like this Now what you can do is just take the email or the DM template that I’m going to give you guys here in the next step of this video, go up to their profile click Send Message and just start contacting people that way It’s long, it’s tedious but if you guys want to get anywhere you gotta grind out sometimes Especially if you can’t afford a tool, if you’re just starting out, you gotta put in the hours, no excuses

That’s what you gotta do But if you guys want to find micro-influencers manually, this is a great way to do it Alright guys last but not least I’m going to show you guys how to contact these micro-influencers, what to send to them, how to receipt them into your affiliate program, a free trick that I found to contact hundreds if not thousands of them all at once and all you have to do is repeat this method over and over again So we have our spreadsheet here we downloaded from Deep Social, but we have to upload it into something like Google Sheets or Google Docs to make it a little bit more manageable So I’m going to open that up right here, I’m going to sign into Google Sheets and… oh… oh

Let me just uh… Okay so we’re going to upload a new file an I’m just going to drag that CSV file right in here We’ll let that upload and as you guys can see we have this list of really detailed data on all of these micro-influencers including their Instagram profile URL, their username, their email address, their first or last name, their contact info, the kind of things their interested in, what brands that are associated with their account and their audience This is really really valuable stuff that you can just go out there and scrape all of this for free But for what we’re doing here, one, this is kind of overkill and this isn’t really usable unless we’re going to go in here and email these people one by one which don’t worry, you do not have to do What we want to do is send out what’s called a mail merge

A mail merge is a cold email technique that a lot of professional agencies use to reach out to a lot of people at once through email and you can even have them really detailed and customized For my business we use a tool called YesWare I think it’s very underpriced You can even do these really detailed mail merges where you can send sequences of emails You can program login into them so if the client replies to an email don’t send them another one, if they don’t reply or don’t open it for so many days send them this one, like you can do a lot of great stuff, it plugs right into your Gmail account

So if you have something like this, this is differently the tool that you want to use for this data But I always like to show you guys who are just starting out a free way to do all this stuff Thankfully, there is a free add-on for Google Sheets that’s called Mail Merge With Attachments I’m going to put the link to this down in the video description and this essentially will let you do a very simplified version of a mail merge like YesWare or some other software would do, but it’s completely free so I’m going to click on the install button let’s get that in there, I’m going to click on continue We’ll give it permission in the account and now we have that installed

Cool So I’m going to close out these tabs I’m going to go back to out main sheet right here and what we’re going to do is I’ll go up to add-ons and you’re going to see mail merge with attachments So what we’ll do from here is click on mail merge template and what that’s going to do is it’s going to add a new tab into that same spreadsheet with the format you’re going to need to send these out So mail merges actually can get very complicated especially if you’re doing a lot of customizations so inserting the person’s first and last name, their business name, or let’s say their Instagram username like we’re going to do here We’re only going to go a few levels deep on customization, but these can get very complicated and it’s a great skill to learn

Honestly, I may make a video on how to send cold emails like that It’s extremely effective, we’ve grown our marketing agency to over six-figures just with cold email alone It’s really astonishing what you can do if you’re just willing to put in the work What we need to do right now if we want to go back to our tab right here and we want to find the column with their emails I’m going to click on the top one right here, we’re going to scroll down to the last one on the list, hold down shift, click that one and Command + C to copy and we’re just going to paste that into the email column in the template

So there we go Now what we also want to do is, I’m going to go back here and we’re going to do the same thing with the Instagram account’s username So I’m going to click the top one, scroll down to the bottom, we’re going to copy that and now obviously this template doesn’t have any Instagram username section, but it actually doesn’t matter We’re just going to use the last name section for that So I’ll go here and I’ll paste those in, and the last thing we need to do is unfortunately the only real grueling part of this whole process

Collecting the person’s first name Now my for my opinion, when doing this, this really is something you want to do, the more personalized you can make the emails the more effective they’re going to be and the better response rate you’re going to get And one thing to remember to guys is, all these email addresses are on these Instagram profiles for business inquiries, so it may not seem as much like spam as you might think it will If we go back to our sheet here you’re going to see that the full name right here is not really the person’s name and you can’t really use these names right here It’s not exactly going to look very professional

Now it’s very important to understand the email tempalte that you’re going to be using This is the one that I’m going to use for these and I’ll paste this down in the description for you guys to copy and use yourself It goes, hey {{first name}}, so it’s going to take whatever is in this first field for that contact right there My name is Matt and we run a store called The Himalayan Glow where we sell pink salt lamps all over the world We came across your Instagram page, and what I did with this tag here is I put the @ sign so that’s always going to go directly before this tag with no spaces and it’s going to take the Instagram username from the last name column

Because it that’s where we pasted it So we came across your Instagram page, and then insert their name right there today and wanted to know if you wanted to earn some money from it We got the emoji in there All you would need to do is put our custom link in your bio and maybe share a couple of posts about our products which we’ll provide everything You’ll get 40% of every item sold through your link straight to your PayPal or bank account every month

If you’re interested, just go here and create a free account on our website And what you want to do there is insert your affiliate sign up link that I showed you guys how to make in the first part of the video So we have thanks, Matt, the name of our store So how do we get these people’s first names? Unfortunately, I don’t have an easy way to do this for this one so all you’re honestly going to do is, well, this guy’s name looks like it’s Rich, here we have uh, Lauren and if there isn’t obvious name in the mail or the username, just type Guys Because again, understanding your template is important

If it says “Hey Guys” it’s obviously not as personalized as you would like it to be, but it still works So if theres no obvious name, just put guys, that’s fine This is Ivan, this one here is going to be guys, guys again, this person’s name is Julia, we have Antonio Petar, Peter? Peter? Pete? Pete? Another guys, we’ll do it again This guys name is Micheal and you guys essentially get the point so as you can see I just did 15 right there

Didn’t take that long It’s definitely worth the work if you put it in and you just want to go in and fill out this entire sheet Once you’ve done that, how do we actually take this and send it as an email to all of these contacts? You’ll go back up to add-ons, mail merge, configure mail merge Now the plugin is going to send this from the email address associated with your Google Account so make sure you’re logged in to your business account for the store that you’re promoting Now believe it or not this simple plugin actually does allow you to track link clicks and email opens

So it’ll give you a notification every time someone opens your email or every time someone clicks on your affiliate link so that’s pretty cool Again, if you have more professional software though, that’s kind of a give in Apparently they want you to upgrade to do that or something, but it’s not really a big deal for this We’ll just click on continue Now we’ll go up to select an email template and we’re going to go write our own

So I’m going to copy this one Again down in the description You guys can grab that I’ll paste it in here and for the subject line what I want to do is business proposal for and let’s go with their Instagram username Which in this case we put under the last name field

Which we just went over We’ll double check this right here You can send a test email if you want just to make sure all your tags are working and everything and once we have everything all set you just want to go and click on run mail merge And that’s pretty much it there we go so I went into my Google Account and I looked at one of these emails it started to send out I started and stopped it obviously I don’t want to bother these people for a store that we’re just using as an example But as you can see what it did right here is Hey Rich, my name is Matt I run a store called blah blah blah, we came across your Instagram page, it put his username in there perfectly, also did the same thing for the subject line

So just like that within a matter of 20-30 minutes you just sent 250+ emails out to a bunch of micro-influencers to recruit them into your affiliate program So you can send those out on mass, if you do want to do it manually on your phone and you don’t want to use these tools you’re more than welcome, just go and paste this template or whatever you’re using in your notes on your phone, copy and paste this into the DMs Just make sure you switch it up once and a while because Instagram will ban you and with good reason You know, don’t just go and spam people too much I know you could argue that we’re kind of doing that here, but we’re doing a genuine thing, it’s an actual proposal

All we’re doing like I said in my last video is using automation to do something that we would do ourselves or have an employee do But just use your own gut, but that pretty much wraps this up So now that we have email covered there’s one last thing I want to show you guys too If we go back to our Deep Social data here, we’ll go back to our main sheet and we expand the contacts column right here, you’re going to see the tool also scrapes phone numbers and if you want to just get these on your phone, if you go to sometimes a business profile on Instagram you’ll see a little call button or send a message button or it depends on the way they have it set up, but you can get these without using a tool like this too, you can do it right in Instagram If we start taking these here, what I want you guys to do is just go down this list copy these numbers, we’ll note the name and you’re just going to want to go into your messages app or you can just do this on your phone

I’m going to paste it in here and we’re going to go, Hey James, just sent you guys an email about a business proposal for your Instagram account Get back to me ASAP So you guys can go down that same list that we scraped that we sent the emails with and go and just contact all these people by text by phone, whatever you want to do Now if you’re going too be one of those people where you’re like, oh I don’t want to use my personal phone number, this and that, one, get over yourself, get a life and two, stop making excuses Go out there, and do some work Now that pretty much concludes everything that I wanted to show you guys

That’s how you can go find the perfect influencers to target, how to get their contact info, how to send proposals to them and start implementing this method in your own business So I really hope you guys got something out of this video If you liked this video, click the like button down below and click subscribe if you want to see more videos like this I plan on making a lot more of these this year to help you guys out and show you some more of my methods like this And if you have any kind of question at all, you want my opinion on something, or if theres anything related to the video, leave a comment down below

At least for right now I’m actually able to keep up with almost every single comment and get back to you guys as soon as I can If it’s something a little ore personal reach out to me via email it’s right here on my profile or shoot me a DM on Instagram or whatever you guys want and I’ll get back to you there So again, I hope you guys got something out of this video, go employ this tactic in your own business, whether you’re just starting out or whether you’re established, this kind of works for everybody so I hope this grows your business and you guys have a fantastic day My name is Matthew Sabia and I’ll see you next time Alright for all you cynical f*cks, here’s the salt lamp

Look there it is Wasn’t making it up There Salt lamp Boom

Even the cat likes it

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